Run your ads across Facebook, Instagram, and Audience networks to improve your reach. Over Two billion people in this world use Facebook every month. If people are spending 5 minutes on the phone, which obviously is not the case, they spend more, 1 of every 5 minutes are spent on these apps, Facebook, Instagram, Twitter, and more. While we know this, a business that sells products or provides services must appear on Facebook or Instagram, or any other online platform.
Run ads on a budget that is not too high and not too low. Budget too high won’t be cost-effective for a business.
Reach your audience on the basis of the audience’s interests, demographics, location, and behavior.
Eye-catching Ad copy
Every step that you go through while creating and optimizing a Facebook marketing Facebook ad, all comes down to the Facebook ad copy which is for the customers to experience, for your Facebook audience, so, the Facebook ad copy has to have an eye-catching element. People should at least stop and take a look at your ad while they scroll through the feed.